SEO ONPAGE OPTIMISATION
Every page created with content can be optimised – by focusing on a single focus keyword – keywords based on research.
We look at all the on-page factors that will increase your website’s chances of performing well in the search engines. Factors such as the seo title, meta description, page url, content structure, keyword density, links, image optimisation and much more. In the optimisation of a website page we look at all the on-page factors.
Optimisation factors we work on.
Does the keyword appear in the first paragraph of the copy this enables the topic to be clear immediately.We look at the keyword density, what percentage is it at, is it in the optimal range. The copy scores of the Flesch Reading Ease test. Is the site considered difficult to read ? We can implement recommendations on changes to the reading structure. Shorter sentences, using less difficult words to improve readability.
Does the page title contain the optimal amount of descriptive characters ? The same applies to the amount of words contained in the body copy and again we implement recommendations here. Do keyword or key phrases appear in the subheadings in the copy, which are beneficial to seo.
Image optimisation and alt tags reflecting the targeted keyword, are the image base names reflecting the relevancy of the body copy? Google image search is another benefit of proper image optimisation.
Outbound links on the page are another factor in assessing relevancy to the content. Is the the keyword or phrase appearing in the URL for the the given web page? Is the specified meta description attention grabbing? How does it compare to the competition? Could it be made more appealing? Does the the page title contain the keyword or phrase at the beginning, which is considered to improve rankings. Does the meta description contain the main focus keyword or key phrase?
Another factor that improves SEO is responsive website design. The fact that a website which is responsive and usable on multiple devices with one url is a great benefit in terms of seo. You can read more on website design here.